_**Elvis goes to Florida to water ski and compete in a boat race**_ The rich son (Presley) of an oil tycoon (James Gregory) takes off to Florida. On a lark, he trades places with an amusing man of low status (Will Hutchins) to see if he can find a woman who loves him just for himself rather than for his wealth. Shelley Fabares plays his love interest, Bill Bixby his rival and Gary Merrill a boa...