Ana Caralt, Dani Blanco, David Caballero, Ferran Adrià, Isabel Coixet, Jordi Torrents, José María Piera, Luis Bassat, Miguel García Vizcaíno, Risto Mejide, Toni Segarra
Advertising surrounds us. It is part of our lives, our memory and our culture: it is a pure reflection of our society. However, those who think and create ads are unknown people. Playing with the mechanisms of publicity as a narrative resource, we enter this medium through Spain's best creative director: Toni Segarra.